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Department of Business Administration

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About The Department

The Department was started in the year 1994 with 35 students with the objective of promoting higher education to rural women. One more section was added in the year 2007-2008 to meet the demand of the students. The number of faculty members is eight and five of them are qualified with Ph.D. Among them three are qualified with NET/SET. The faculty members were also obtained additional Diploma and Certificate Courses in various disciplines Like Computer Application, Human Resource Management and Labor Law, Personality Development, CV Designing and Interview Techniques. The faculty members guided nearly 65 PG projects and produced seven M.Phil Scholars.

Vision

Empowering the rural women students with professional and managerial skills through higher education.

Mission

To Foster professional ethics among the students.
To train the students in project designing planning and execution.
To create awareness in human resource management, budgeting, budget resource mobilization.

Objectives

To develop the personality of the students through soft skill training.
To make the student entrepreneurs by providing professional skills.
To make the students to become successful business personalities through improving
Marketing strategies.
To motivate the students to expose their innate talents.

PO,PSO, CO

Programme Outcome

An Understanding of Business Functions
Providing Global Perspectives
Developing Critical and Analytical Thinking Abilities
Interpersonal Skill Development
Creating Social Sensitivity and Understanding CSR, Ethical and Sustainable Business Practices Demonstrate sensitivity to social, ethical and sustainability issues.
Developing Entrepreneurship Acumen

Programme Specific Outcome

Understand of the corporate world
Analyze the theoretical knowledge with the practical aspects of Organizational setting and techniques or management.
Determine conceptual and analytical abilities required for effective decision making.
Understand the dynamic and complex working environment of Business.
Determine the functional areas of management such as Production, purchasing, marketing, sales, advertising, finance, human resource system.

PROGRAMME OFFERED

S. No.	Programmes Offered	Year of Establishment
1	BBA	1994
2	Diploma Course ( Retail Management)	2018
3	Certificate course (Digital Marketing)	2021

The Department students publish a biannual News letter “Espousal”, which expose their innovative ideas and thoughts.
Bi Annual Newsletter
1. June to Dec 2014, Vol No: 1, Issue: 1
2. Dec to April 2015, Vol No: 1, Issue: 2
3. June to Dec2015, Vol No: 1, Issue: 3
4. June to Nov 2016, Vol No: 3, Issue: 1
5. Jan to March 2017, Vol No: 3, Issue: 2

GLOSSARY

For supporting the students subject knowledge glossary were prepared and distributed.

ENDOWMENT

S.No	Academic Year	Name of the Awardees	Name of the Recipients	Nature of the Recognition
1	1997-1998	Sakthi Enterprises, Thiruvarur	P.Vimala	Endowment
2	1998-1999	Sakthi Enterprises, Thiruvarur	D.Jeyanthi	Endowment
3	1999-2001	Sakthi Enterprises, Thiruvarur	S.Helan Roselin Gracy	Endowment
4	2000-2001	Sakthi Enterprises, Thiruvarur	K.Jeyanthi	Endowment
5	2001-2002	Sakthi Enterprises, Thiruvarur	M. Manjula Valli	Endowment
6	2002-2003	Sakthi Enterprises, Thiruvarur	P.Chellam	Endowment
7	2003-2004	Sakthi Enterprises, Thiruvarur	G.Eswari	Endowment
8	2004-2005	Sakthi Enterprises, Thiruvarur	E.Karthiga	Endowment
9	2005-2006	Sakthi Enterprises, Thiruvarur	S.Meenakshi	Endowment
10	2006-2007	Sakthi Enterprises, Thiruvarur	R.Karthiga	Endowment
11	2007-2008	Sakthi Enterprises, Thiruvarur	S.Bakkyalakshmi	Endowment
12	2008-2009	Sakthi Enterprises, Thiruvarur	K.Nithya Mahalakshmi	Endowment
13	2009-2010	Sakthi Enterprises, Thiruvarur	S.Rekha	Endowment
14	2010-2011	Sakthi Enterprises, Thiruvarur	K.Arthi	Endowment
15	2011-2012	Sakthi Enterprises, Thiruvarur	A.Shafira Rahman	Endowment
16	2012-2013	Sakthi Enterprises, Thiruvarur	S.Umaiyal	Endowment
17	2013-2014	Sakthi Enterprises, Thiruvarur	G.Bharathi	Endowment
18	2014-2015	Sakthi Enterprises, Thiruvarur	N. Susmitha	Endowment
19	2015-2016	Sakthi Enterprises, Thiruvarur	R.Priyanka	Endowment
20	2016-2017	Sakthi Enterprises, Thiruvarur	R.Lakshmi	Endowment
21	2017 - 2018	Sakthi Enterprises, Thiruvarur	S.Afia Nadira	Endowment
22	2018 - 2019	Sakthi Enterprises, Thiruvarur	R.Ragavi	Endowment
23	2019 - 2020	Sakthi Enterprises, Thiruvarur	M.Maheshwari	Endowment

DEPARTMENT LIBRARY

S.No	RESOURCE	GENERAL LIBRARY	Dept. LIBRARY	Total
1	TEXT BOOK		98	98
2	JOURNAL	2		2
3	E-BOOKS	56		56
4	MAGAZINE	2		2
5	CD'S	36		36

ACADEMIC ACHIEVEMENTS

FACULTY ACADEMIC ACHIEVEMENTS
S.No	Academic year	Name of the faculty	Name of the awardees	Nature of recognition
1	2011-12	K.Sudha	Consumer Citizen Club	Best Consumer Citizen Club, District Level in 2012

STUDENTS ACADEMIC ACHIEVEMENTS
S. No.	Batch	Name of the Student	Rank Position	No. of Ranks
1	1994-1997	P.VIMALA	3	5
2		R .AKILA	4
3		G.GEETHA	7
4		P.SELVAKUMARI	14
5		J.ABIRAMA SUNDARI	14
6	1995-1998	D.JAYANTHI	5	4
7		C.SHARMILI	6
8		R.SINDHU	12
9		R.ANURADHA	19
10	1996-1999	S.HELEN ROSELIN GRACY	11	3
11		S.SUSITHRA	17
12		C.SURIYA	19
13	1997-2000	K.JAYANTHI	17	1
14	1999-2002	P.CHELLAM	6	2
15	1999-2002	G.VIJAYALAKSHMI	19	2
16	2000-2003	G.ESWARI	8	2
17	2000-2003	S.SASIREKHA	18	2
18	2001-2004	E.KARTHIGA	11	3
19		B.SHARADHADEVI	17
20		K.INDRAPRIYA	18
21	2002-2005	S.MEENAKSHI	19	2
22	2002-2005	P.SHOBANA	20	2
23	2003-2006	R.KARTHIKA	11	1
24	2005-2008	K.NITHYAMAHALAKSHMI	21	1
25	2006-2009	S.REKA (21.2.88)	18	2
26	2006-2009	P.SORNARANI	18	2
27	2007-2010	K.ARTHI	8	5
28		P,MAHALAKSHMI	10
29		J.H.FATHIMA PARVEEN	13
30		D.S. RUBINA SHIRIN	13
31		D.RINKU	16
32	2008-2011	A.SHAFIRA RAHMAN	5	2
33	2008-2011	S. ANUSIYA	16	2
34	2009-2012	S.UMAIYAL	7	8
35		R.DHANALAKSHMI	11
36		S.VAJEEHABANU	11
37		N.NARESHINI	14
38		S.ABINAYA	15
39		B.SANTHAPRIYA	17
40		D.RADHIKA	19
41		D.DIVYA(21.1.91)	20
42	2010-2013	G.BHARATHI	2	3
43		K.AKILANDESWARI	13
44		S.ELAKKIYA	14
45	2011-2014	N.SUSMITHA	5	5
46		M.BAKIYASHREE	10
47		J.BHARATHI	13
48		P.M.A.AYSHAPARVIN	14
49		S.SARANYA	18
50	2012-2015	R.PRIYANKA	4	5
51		S.KAMATCHI	7
52		S.SHARMILADEVI	9
53		V.ELAKKIYA	18
54		A.AJURNALIMA	20
55	2013-2016	R.LAKSHMI	3	5
56		S.TAMIL ELAKKIYA	11
57		B.KARTHIKA	12
58		S.SAISANGAVI	14
59		M.BALASUNDARI	20

AWARDS RECEIVED BY THE STUDENTS (OFF CAMPUS)
S.No	Academic Years	Name of the Awardees	Name of the Student Recipients	Nature of the Recognition
1	2016-2017	INTERNATIONAL SEMINAR ENTITLED"E- GOVERNANCE CHALLENGES AND PROSPECTS"	K.KEERTHANA III BBA	BEST PAPER AWARD
2	2016-2017	NATIONAL LEVEL	K.MIRUDHULA IBBA	SECOND PRIZE
2	2016-2017	MANAGEMENT MEET -AVEEVA 2K17	B.KEERTHANA IBBA	IN TALENT SHOW
3	2016-2017	NATIONAL LEVEL TECHNICAL SYMPOSIUM- TECHNOTHIRST 2016-2017	R.RAMYA IIIBBA	FIRST PRIZE WITH CASH AWARD OF 1000

Every year the students achieved 100% results with maximum university Ranks.
S.No	Programme Year	Batch	No. of Students Appeared for Exam.	No. of First Class	No. of Distinction	No. of University Ranks	Pass Percentage
S.No	Programme Year	Batch	No. of Students Appeared for Exam.	No. of First Class	No. of Distinction	No. of University Ranks	Pass Percentage
1		1994-1997	35	8		5	89%
2		1995-1998	32	9		4	78%
3		1996-1999	26	9		3	96%
4		1997-2000	39	12		1	100%
5		1998-2001	43	18			95%
6		1999-2002	44	18		2	100%
7		2000-2003	42	8		2	100%
8		2001-2004	45	10		3	100%
9		2002-2005	50	9		2	100%
10	1994	2003-2006	49	3		1	100%
11		2004-2007	48	3			100%
12		2005-2008	43	42	1	1	100%
13		2006-2009	47	41	2	2	100%
14		2007-2010	50	43	5	5	100%
15		2008-2011	104	95	19	2	100%
16		2009-2012	123	115	8	8	100%
17		2010-2013	124	121	3	3	100%
18		2011-2014	112	98	14	5	100%
19		2012-2015	120	111	9	5	100%
20		2013-2016	115	90	25	5	100%
21		2014-2017	124

RESEARCH

S/No.	Faculty Name	Designation	Programme	Research Area
1	V.Pattammal,	Head of the Department	M.Com.,M.Phil.,P.G.D.L.A.,M.B.A.,U.G.C.,NET(Com&Mgt),SET	Human Resource Management
2	Dr.K.Sudha,	Assistant Professor	M.B.M.,M.Phil.,M.B.M.,U.G.C.,NET.	Finance
3	P.V.Pothigaimalai,	Assistant Professor	M.B.A.,M.Phil.,P.G.D.H.R.M.,U.G.C.,NET.	Marketing
4	K.Bharathi Priya,	Assistant Professor	M.B.A.,M.Phil.,	Marketing with HR
5	S.Geetha,	Assistant Professor	M.B.A.,M.Phil.,	Marketing
6	T.Sivakami,	Assistant Professor	M.Sc.,(IT),M.B.A.,M.Phil(Mgt),M.Phil(CS),H.D.C.A,SET U.G.C., NET.	Marketing
7	R.Sumathi,	Assistant Professor	M.B.M.,M.Phil.,B.Ed.,	Banking
8	S.Bakkyalakshmi,	Assistant Professor	M.B.A.,M.Phil.,D.C.A.,	Human Resource Management
9	R.Kaveri,	Assistant Professor	M.B.A.,M.Phil.,	Human Resource Management

RESEARCH PUBLICATIONS

S. NO.	NAME OF THE FACULTY	INTERNATIONAL	NATIONAL	TOTAL NUMBER OF PAPERS PUBLISHED	IMPACT FACTOR
1	V.Pattammal	3	1	4
2	Dr.K.Sudha	5	1	6
3	P.V.Pothigaimalai	12	1	7
4	R.Bharathi Priya	7	1	13
5	S.Geetha	2	_	8
6	T.Sivakami	4	1	2
7	R.Sumathi	_	_	5
8	S.Bakkyalakshmi	_	_
9	R.Kaveri	1	_	1

EXTENSION SERVICE ACTIVITIES

S.No	Date	Locations Details	Activity	No. of Beneficiaries
1	04.02.2016	Govt Hr Sec School , Paravakkottai.	“Health Conscious & Awareness”	75
2	06.10.2016	Devi Matriculation Hr. Sec School, Mannargudi	NATURE CONSERVATION	75

FACULTY DETAILS

S.No.	Name	Qualification	Designation	Specialization	Experience In Year
1	Dr.V.Pattammal	M.Com.,M.Phil.,P.G.D.L.A.,M.B.A.,U.G.C., NET(Com&Mgt),SET.,P.hD	Head of the Department	HRM	21 Years
2	Dr.K.Sudha	M.B.M.,M.Phil.,M.B.M.,U.G.C.,NET. Ph.D	Assistant Professor	Finance	18Years
3	Dr.P.V.Pothigaimalai	M.B.A.,M.Phil.,P.G.D.H.R.M.,U.G.C.,NET Ph.D	Assistant Professor	Marketing	14Years
4	Dr.K.Bharathipriya	M.B.A.,M.Phil.,Ph.D	Assistant Professor	Marketing with HR	8 Years
5	Dr.S.Geetha	M.B.A.,M.Phil.,Ph.D	Assistant Professor	Marketing	7 Years
6	Ms.R.Sumathi	M.B.M.,M.Phil.,B.Ed.,	Assistant Professor	Banking	6 Years
7	Ms.G.Bharathi	M.B.A.,M.Phil.,	Assistant Professor	Marketing	3 Years
8	Ms.S.Noorjahan	M.B.A.,M.Phil.,	Assistant Professor	Finance with HR	3 Years

GUEST LECTURES

S.No	Year	Topic	Resource Person	Participants
1	29.03.2009	Guest Lecture on Banking Sector and Economic Development	Dr.R.M.Chidabaram Alagappa university,Karaikudi.	245

2	24.02.2010	Rights to Information Act 2005	Mr.S.Govindarajan President of Tamil Nadu Consumer Club Mannargudi.	300

3	03.03.2011	Guest Lecture on Consumerism	Dr.V.Pugazhendhi Assistant Professor Raja Serfoji Govt Arts College, Thnnjavur.	275

4	29.03.2012	Guest Lecture onFDI Globalised Era	Mr.M.Natarajan Head of the Department Commerce EGS Pillai Arts & Science College, Nagapattinam	160

5	28.02.2013	Guest Lecture on Research In Social Science	Dr.R.M.Chidabaram Alagappa university,Karaikudi.	175

6	06.02.2014	Guest Lecture on Consumer Awarness & Environment Protection	Mr.M.Nagendran Head of the Department Department of Economics , Thiru.vi.Ka Arts College, Thiruvarur.	200

7	20.12.2014	Guest Lecture on Placement counselling	Mr.AB.Sivakumar Training & Placement Sri Venkadeswara Group of Institution Coimbatore	125

8	3012.202	Guest Lecture on Quality Assurance in Automotive Industry	Mr. B. Neelanarayanan, DME, BE (MECH.), Plant Quality Head and QMS Suja Shoei Industries Private Lltd. ( An Indo Japanese Joint Venture Company) Kuttalam, Mayiladudurai	275

9	6.01.2017	Guest Lecture on " Managerial Skills"	Dr. S.A.Sirajudeen , Head and Associate Professor, J.J. College of Arts and Science, Pudukkottai	275

10	03.02.2017	Debate on Impact of Demonetisation	Dr. M. Bhuvaneswari, Assistant professor Periyar E.V.R College Trichy	450

11	25.07.2017	Workshop on "Time Management”	Dr.K.Keerthi Dr.J. Swaminathen Assistant Professor Department of Management Studies, AVC Engineering College, Mayiladuthurai	450

INTERNATIONAL CONFERENCE

S.No	YEAR	NATIONAL / INTERNATIONAL	TOPIC	RESOURCE PERSON	PARTICIPANTS
1	2015	NATIONAL CONFERENCE	CORPORATE SOCIAL RESPONSIBILITY	Dr.K.Karpaga Kumara Vel Director UGC Human Resource Bharathidasan University	258




				Mr.Arul Zenith Raj Certificate Distribution HR ISAC Foundation Chennai.




				Dr.V.Nirmala Head of the Department Department of Economics Pondicherry University Pondicherry




				Mr.Arokiya Samy Senior Manager Admnistration BHEL Tiruchy

DETAILS OF TRAINING PROGRAMMES ORGANIZED

S.No	Date	Programme	Beneficiaries	No. of Beneficiaries
1	19.8.2016	Workshop on Memory Training on Behavioural Aspects	Dr.C.Lakshmi Perumal Ph.D, DY, HR, Memory Trainer Alpha Brain Poer Academy, Karumathampatti, Coimbatore	1650

PLACEMENT DETAILS

S. No.	Batch	Name of the company	No. of Students Placed	Mode of placement
1	2013-2016	FCL Private Ltd	4	On Campus
2	2014-2017	Xlokk Soft Technologies	2	On Campus
		Polaries	3	On Campus
		Orpick Touirs & Events	3	On Campus

UNIVERSITY RANKS

S.NO.	BATCH	NAME OF THE STUDENT	RANK POSITION	NO OF RANKS
1	1994-1997	P.VIMALA	3	5
2		R .AKILA	4
3		G.GEETHA	7
4		P.SELVAKUMARI	14
5		J.ABIRAMA SUNDARI	14
6	1995-1998	D.JAYANTHI	5
7		C.SHARMILI	6	4
8		R.SINDHU	12
9		R.ANURADHA	19
10	1996-1999	S.HELEN ROSELIN GRACY	11	3
11		S.SUSITHRA	17
12		C.SURIYA	19
13	1997-2000	K.JAYANTHI	17	1
14	1999-2002	P.CHELLAM	6	2
15	1999-2002	G.VIJAYALAKSHMI	19	2
16	2000-2003	G.ESWARI	8	2
17	2000-2003	S.SASIREKHA	18	2
18	2001-2004	E.KARTHIGA	11	3
19		B.SHARADHADEVI	17
20		K.INDRAPRIYA	18
21	2002-2005	S.MEENAKSHI	19	2
22	2002-2005	P.SHOBANA	20	2
23	2003-2006	R.KARTHIKA	11	1
24	2005-2008	K.NITHYAMAHALAKSHMI	21	1
25	2006-2009	S.REKA (21.2.88)	18	2
26	2006-2009	P.SORNARANI	18	2
27	2007-2010	K.ARTHI	8	5
28		P,MAHALAKSHMI	10
29		J.H.FATHIMA PARVEEN	13
30		D.S. RUBINA SHIRIN	13
31		D.RINKU	16
32	2008-2011	A.SHAFIRA RAHMAN	5	2
33	2008-2011	S. ANUSIYA	16	2
34	2009-2012	S.UMAIYAL	7	8
35		R.DHANALAKSHMI	11
36		S.VAJEEHABANU	11
37		N.NARESHINI	14
38		S.ABINAYA	15
39		B.SANTHAPRIYA	17
40		D.RADHIKA	19
41		D.DIVYA(21.1.91)	20
42	2010-2013	G.BHARATHI	2	3
43		K.AKILANDESWARI	13
44		S.ELAKKIYA	14
45	2011-2014	N.SUSMITHA	5	5
46		M.BAKIYASHREE	10
47		J.BHARATHI	13
48		P.M.A.AYSHAPARVIN	14
49		S.SARANYA	18
50	2012-2015	R.PRIYANKA	4	5
51		S.KAMATCHI	7
52		S.SHARMILADEVI	9
53		V.ELAKKIYA	18
54		A.AJURNALIMA	20
55	2013-2016	R.LAKSHMI	3	5
56		S.TAMIL ELAKKIYA	11
57		B.KARTHIKA	12
58		S.SAISANGAVI	14
59		M.BALASUNDARI	20

FUTURE PLAN

To encourage students to do group projects
To offer more certificate courses
To promote internship programs to students
To conduct more seminars\workshops
To collaborate with industries for placement
To motivate the faculties to qualify in UGC-NET, SET or Ph.D as per UGC norms
To motivate staff members to publish/ present papers